Are your email marketing attempts failing to get the results you would like? Do you want to utilize email marketing but have no idea where to begin? The answers you’re looking for are all in this article. In the following paragraphs, you’ll find advice that will help you put together emails that will appeal to almost everybody.
Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.
Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.
To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This type of email marketing gives the readers value for participating, but it may also encourage them to refer their friends. Indeed, a referral program can be a good method to grow your customer base and subscriber list.
You should avoid sending mass emails during holidays. People are often out of their office or on vacation during these times, and so they won’t read your emails. This isn’t a hard-and-fast rule, obviously. These might include emails about Black Friday specials or other occasion-specific campaigns.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
Graphics can be used in email marketing, but only sparingly. Some modern email clients might automatically revert to a format that doesn’t display images. If the images do not display automatically, you messages can be unreadable. You should always present vital information in plain text, and make certain that all of your images utilize alt tags.
Make sure everyone on your marketing list has given you permission to email them. Otherwise, people may consider you a spammer and delete your emails or unsubscribe from your list. If you have people complaining to your email provider, you might get taken offline for violating their policies.
It is important to individualize the emails you send out and work to make each message feel personalize. Customers respond more favorably to these kinds of messages over ones that are more impersonal or bland. In addition to this, having the emails come from your company’s President or CEO will create a strong impression on customers.
When you are following up with your site’s clients, a great tip is to include a free report on your follow-up email. Include a link on your email that invites your clients to click on it to begin. The ending P.S. could urge them to try out these samples that are provided.
Try to keep your email subject lines short. Try keeping them around 60 characters or so. Depending on the nature of your business, you may be able to get away with a longer one as long as you put your most important information first. That said, it’s better for the average consumer to keep it short, sweet, and to the point.
Use email marketing with a select group of valued customers. This way, you can create an elite list of customers who can feel valued that they are receiving special offers and promotions from you. It may even motivate people who are not part of your email club to make more purchases in order to receive these special promotions.
Have an exit strategy for customers that stop responding to your mailings. If a customer is no longer interested in the products you have to sell, they’re going to be irritated and even angered by continued contact. Determine a number of messages or a length of time that you’ll keep sending messages, then if the customer doesn’t respond, remove them from your mailing list.
Once you have the format of your email marketing messages set up, you should check it on multiple email clients. In the same way that different browsers can display web pages differently, a strange email client may show your message in an unexpected fashion. Make use of all of the popular free email clients and ensure that your message is going to appear properly on them.
Email marketing is a great way to build your business, but only when you know what you’re doing. Now that you’ve read the above tips, you have an idea of what you must do to implement a successful email marketing campaign. Apply these tips and you will see results fast!
